In 2012, OLX started its operations in Pakistan and since then it has become the preferred marketplace for Pakistani buyers and sellers. In all categories of goods and services, OLX holds the number one position in all the online classifieds marketplace. OLX is the first service to provide Pakistanis with the facility to buy and sell from the comfort of their homes.
The information technology is rapidly growing in Pakistan. Internet users in the country increased from 10.9% in 2013 to 17.8% in 2016. More and more Pakistanis are gaining access to the internet every day. The Internet is reaching even the remote areas of the country. OLX is providing the common man with the opportunity to reach buyers and sellers feasibly. OLX is also helping both men and women find jobs via their classifieds. Motivated people can work from their homes to earn extra income. People can find both full time and part time jobs via the ads posted on OLX.
OLX has miscellaneous categories. Users can buy or sell furniture, property, automobiles, hand-held devices, pets, electronics, and various other items using OLX’s platform. More than 27,000 new ads are posted on OLX every day, out of which 70% ads find a buyer within the first week.
Pakistanis have more than 40 million smartphones and thanks to OLX’s app, the service is now just a click away for most of the users. OLX is very beneficial for Pakistani people who are known to stack used goods in their homes. The OLX app is downloaded more than 10,000 times every day, a statistic which is a proof of OLX’s growing popularity in Pakistan.
In the next month, OLX is introducing “Featured Ads”, a service that will help sellers in selling their items faster. Featured Ads will be given priority in placement, that way the ads will reach more people. OLX is partnering up with EasyPaisa to make payments easier for its users. To make its services secure for both buyers and sellers, OLX is entering into an information sharing agreement with the Cyber Crime Unit of FIA.
On OLX’s fifth anniversary, users who will post featured ads will be entered into a lucky draw where they can win up to 5 Laptops, 5 iPhones, and 5 Motorbikes.
In OLX Pakistan’s five years, the service has grown remarkably. Today more and more Pakistanis trust OLX and prefer it for buying and selling goods over all the other classifieds marketplaces available in the country. One can predict that the future will be brighter for OLX Pakistan.